Advantage Ford - History
Advantage Ford is a leading Ford dealer in Calgary and surrounding areas and we also specialize in Ford’s high performance vehicles. Despite our tremendous success over the years, Advantage Ford has come from humble beginnings; its achievement can be attributed to hard work and team effort.
Advantage Ford was first established in 1995 as part of the Wood Automotive Group, owned by principal Gerry Wood. In the beginning we were one of the smallest players in the Calgary market, with a small team and a dealership located just 5.4 km down the road from the original flagship store. Now we are the only Ford store conveniently located on Macleod Trail.
Despite Advantage Ford’s humble beginnings, our dealership quickly gained a reputation for excellent customer service standards. Customers were not viewed as clients, but rather as family. This value was embedded within Advantage Ford from early on and has remained true to date.
Advantage Ford continues to be recognized for our exceptional service, having been named #1 in customer satisfaction many times out of the 26 dealerships that make up Ford’s Western Region. Additionally, Advantage Ford has won the President’s Award – the most prestigious award offered by Ford – several times over the last 20 years. The President’s Award is granted on the basis of sales volume and customer service. Advantage Ford is also a proud part of the greater family of the Wood Automotive Group, one of Alberta’s largest automobile retailers.
Gerry Wood is the principal and founder of Wood Automotive Group. He started his legacy as a pioneer automotive dealer in Calgary’s automotive industry in 1983 when he acquired Southridge Lincoln Mercury and renamed it Woodridge Ford Lincoln.
Approximately 10 years after its acquisition by Gerry Wood, Woodridge Ford Lincoln expanded to form a group – the Wood Automotive Group – that now encompasses five automotive dealerships including Advantage Ford, and a separate All-Makes Collision Centre facility, for auto body repair and maintenance.
Since 1983, Gerry’s businesses have been providing Calgary and area with exceptional products and services. His attention to quality has been recognized through numerous awards. His success can be attributed to his vision and dedication to Wood Automotive Group’s three leading principles: constant attention to customer satisfaction, professional staff and well-planned facilities.
Wood’s leadership is paramount. Even during tough times, like the most recent economic recession, Advantage Ford has managed to grow our business in both new and used vehicle sales, and in particular, our fleet department. This success is attributed to Advantage Ford’s energetic atmosphere, dedication and great company leadership. Simply put, Advantage Ford is a great place to be if you’re in the market for a new or pre-owned vehicle.
Our record in the Guinness Book of World Records for the “Backward 500," an achievement accomplished by members of the Advantage Ford team, is also something we love to brag about. And not to be discounted, the world’s largest Calgary Flames flag flies from the Advantage Ford dealership lot – a source of pride shared by the entire team.
So come on in and find out for yourself why Advantage Ford has been a hit for over 20 years. We are looking forward to seeing you!